Released on = August 7, 2007, 1:35 pm

Press Release Author = SalesDog.com

Industry =

Press Release Summary = Is walking into a sales meeting \"naked\" the
dress-for-success fashion statement of the future? A new book, Top Dog Sales
Secrets, advises salespeople to get naked on sales calls and dump the cliches to
boost earnings.

Press Release Body = Is walking into a sales meeting \"naked\" the dress-for-success
fashion statement of the future?

\"Absolutely,\" says Jill Konrath, one of 50 sales experts featured in Top Dog Sales
Secrets (http://www.salesdog.com), a hot-off-the-press guide to making more sales.

\"Salespeople frequently rely heavily on brochures, samples and PowerPoints,\" Konrath
says. \"They hide inside those tools as if they were suits of armor. Leave them
behind," she advises. "By walking into a sales call stark raving naked, in a manner
of speaking, they focus on the prospect\'s business and engage in a real discussion
with the customer instead of a pitch meeting. The result is almost always increased
sales.\"

Going to meetings stripped of brochures and charts is one thing, but what about
telling people you are being honest and letting them know what you want to talk
about. Are these good ideas?

Not according to Fortune 500 sales trainer, Al Uszynski.

\"Why do people feel the need to announce their honesty by saying \'to be honest with
you\'?\" he asks. \"Does this mean they\'re lying otherwise? And why say \'what I want to
talk about is?\' People don\'t care what you want, particularly if you\'re trying to
sell them something. They only care about what they want.\"

Konrath\'s \"naked-selling\" technique and Uszynski\'s counsel to avoid deal killing
cliches are two of the 80 sales lessons in Top Dog Sales Secrets
(http://www.salesdog.com) authored by 50 renowned sales lecturers, consultants and
high-powered corporate trainers. "We assembled an all-star line-up," says Editor
Michael Dalton Johnson.

The book has received high praise from sales professionals like Savvy Selling
International\'s Michelle Nichols who said, \"It\'s awesome ... the best ideas from 50
sales books all in one book.\"

Top Dog Sales Secrets (http://www.salesdog.com) is available at www.SalesDog.com
(http://www.salesdog.com) or from Amazon.com (http://www.amazon.com) and other
online retailers.

About SalesDog.com
SalesDog.com (http://www.salesdog.com) has partnered with America\'s leading sales
experts for the past seven years to bring practical advice to salespeople, sales
managers, business owners and entrepreneurs. Over 25,000 sales professionals
subscribe to their free weekly newsletter (http://www.salesdog.com/Newsletter.asp).

Note to Editors: For a review copy of the book, contact Tina LoSasso at
editor@salesdog.com


Web Site = http://www.SalesDog.com

Contact Details = Tina LoSasso
Managing Editor
www.SalesDog.com
editor@salesdog.com
2701 Loker Ave W, Suite 148
Carlsbad, CA 92010
Phone: 760.476.3700
Fax: 760.476.3733